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Theatre Open Checking

Theatre Trailer Checking

Sneak Preview Evaluations

Audience Reaction Audits

Undercover Evaluations

Mystery Shopping

•Theatre Marketing Materials Survey•

Vendor or Vendor's representatives go to selected theaters to record all the trailers that play before specific features. The Vendor then reports this information to the VeriTES Analytics Los Angeles home office the same day.

This type of data acquisition may be completed in a very efficient manner, since the trailers only run for approximately 20 minutes, that is generally the amount of time it takes to complete an assignment. However, if the feature is on more than one screen, the vendor may be expected to provide data from all screens showing the requested feature thus increasing their payment.

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