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Theatre Open Checking

Theatre Trailer Checking

Sneak Preview Evaluations

Audience Reaction Audits

Undercover Evaluations

Mystery Shopping

• Sneak Preview Evaluations •

Vendor or Vendor's representatives attend the sneak preview of a feature not yet released. The vendor will supply patron count data as well as professionally evaluate picture quality and sound quality of the presentation. The Vendor will provide information on patrons' reactions to the film. The information gathered is called in to the Los Angeles office immediately following the viewing of the sneak preview.

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